TikTok began as a moderately successful video sharing tool, but now it’s become one of the most downloaded apps in the world.
Marketers have begun to see the potential of the platform, and yet you still don’t hear that much about how to monetize this new social media app.
That’s why we’re going to talk about what TikTok is and several strategies you might use to build your audience and even monetize this app.
Don’t worry, you don’t have to lip synch videos and put yourself out there on the app. In fact, you can stay completely behind the camera if you wish.
You can think of TikTok as Vine’s strange cousin that originated from China. It’s an app on which you can make 15-second funny/silly/weird videos and then add different effects and filters.
TikTok has over 500 million active monthly users and it’s rapidly growing. Instagram’s monthly active users’ number 1 billion, which means TikTok is already halfway to equaling Instagram.
You might want to read that last sentence again because it spells massive OPPORTUNITY for early adopters… 😊
As you can see, this is a HUGE new emerging market of opportunity if you know how to use it to your own advantage.
Probably the most significant impediment to TikTok marketing success has been that most marketers (and business managers) older than 30 have never heard of the platform, leaving vast opportunities wide open for those who take action now.
This is our TikTok marketing guide, offering you multiple possibilities for your business to make the most of TikTok and its young and growing audience.
One note about age of users: While the audience is decidedly young now, I’ve already witnessed several instances of teens and twenty-somethings getting their parents and grandparents involved.
Unlike Facebook when young people left as older people came in, this platform might reverse that trend, with young people leading their elders onto the platform to see their latest escapades and creative endeavors. Time will tell.